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Unibet provides a platform for sports betting, online casino, bingo and online poker to over 11 million customers in over 100 countries. Unibet is a part of Kindred Group–an online gambling operator which consists of 11 brands along with Maria Casino, Stan James, 32Red, and iGame. Today, Unibet has over 1,500 employees and offices in Malta, London, New York, and Gibraltar among others.Unibet launched its first online website in 1999, launched live betting service in 2003 and introduced mobile site in 2004.^[2]

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Overview[edit]

The Kindred Group, and by extension Unibet, is headquartered in Malta.

This arrangement allows Unibet to be licensed, through Platinum Gaming Limited, by the Government of Gibraltar (under Licence numbers RGL 091 & RGL 092)^[3] and regulated by the Gibraltar Gambling Commissioner for the purposes of serving customers around Europe. In order to legally offer online gambling services to UK based customers Platinum Gaming Limited – and therefore Unibet – also hold a Combined Continuation Remote Operating Licence (number 000-045322-R-324275-001)^[4] from the UK Gambling Commission (UKGC).

History[edit]

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Unibet was originally founded in 1997 by Anders Ström, with the company initially operating out of Ström's home in Earl's Court, London. It secured a licence to operate a betting business and from 1998, Unibet began taking bets over the phone. The following year, Unibet launched their first ever online betting website. It later became Unibet Group PLC, Pontus Lesse was appointed as the new CEO and the company were granted their first international gambling licence in Malta.

Over the next few years, Unibet Group PLC expanded quickly. Its Unibet website diversified to support 12 different languages and by 2004, the company had over 300,000 registered customers in more than 100 countries. It was also in that year that the company was first listed on the Swedish Stock Exchange.^[1]

The following years saw a number of other acquisitions by the company, including most notably those of Betchoice in Australia and of Stan James Online.^[5] In order to better support their new multi-brand strategy, Unibet Group Plc became the Kindred Group in 2016.^[2] Since that time, the company have passed one million registered customers and launched a range of further betting and gambling brands around the world. In the middle of November 2019 the Kindred Group went live with Unibet in Pennsylvania (PA).^[6]

Sponsorship[edit]

Unibet sponsors a wide range of major sports teams and events.

Unibet has recently partnered with New Jersey Devils,^[7] and Philadelphia Eagles.^[8] The brand is the official betting partner of French football club Paris Saint-Germain as well as three different English football league teams, in the shape of Aston Villa,^[9] Preston North End,^[10] and Middlesbrough.^[11] Since season 19/20, they are main sponsor of Belgian football club Club Brugge.From the 20/21 season they will also be the sponsor on all of Rangers FC training kits. Unibet also has the same relationship with Warwickshire County Cricket Club.^[12][13]

Unibet also sponsors an esports team known as Astralis, who play Counter-Strike: Global Offensive.^[14]

By 30.1.2020 Unibet started a partnership with Magnus Carlsen.^[15]

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Awards[edit]

Unibet has been repeatedly awarded by PCM magazine “eGaming Overview” as the best sports betting operator in 2006, 2008 and 2009, as well as a live betting operator in 2009^[16]

Sportsbook Operator of the Year - IGA Awards 2014. Followed by a few months later Unibet conquers Best Poker Marketing Campaign - EGR Awards 2014.^[17]

References[edit]

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1. ^ ^abc'Kindred Company Fact Sheet NASDAQ'.
2. ^ ^ab'Unibet Timeline' (History of Unibet from 1997 to present day.).
3. ^'HM Government of Gibraltar'(PDF).
4. ^'UKGC License Details'.
5. ^'Unibet Acquire Stan James'. iGaming Business. 1 October 2015.
6. ^Fletcher, Rob. 'Kindred goes online with Unibet in Pennsylvania'.IGB North America. 18 November 2019.
7. ^'European sportsbook signs partnership with Devils; Brodeur to serve as ambassador'. 16 September 2019.
8. ^'Philadelphia Eagles sign first casino partnership deal'. 1 November 2019.
9. ^'Aston Villa announce Unibet deal'. 7 July 2017.
10. ^'Unibet become official partner of PNE'.
11. ^'Unibet sponsor Middlesbrough FC'. 13 July 2018.
12. ^'Warwickshire CC partner with Unibet'.
13. ^'Unibet Open Dublin: 12 Left in Main Event, €64K on Top'. Poker News. March 1, 2020.
14. ^'Unibet Partners With Astralis in Two-Year Sponsorship Deal'. 13 November 2018.
15. ^https://www.youtube.com/watch?v=0e81vfC6Pis
16. ^Valencia, Ronnie (19 March 2020). 'Unibet, breve reseña'. revizorro.org (in Spanish).
17. ^'Unibet Awards in 2014'. 27 July 2020.

External links[edit]

Pennsylvania sportsbooks couldn’t have really asked for a better start to 2021.

December’s all-time handle was shattered by a record-breaking January handle of $615.3 million. Compared to November, sports betting handle was up 25%. Revenue for January hit $34 million.

Six months into the 2020/2021 fiscal year, sports betting handle in Pennsylvania has eclipsed $3.1 billion according to figures released by the Pennsylvania Gaming Control Board. It has also already surpassed the total 2019/2020 fiscal year’s totals ($2.2 billion) in only six months.

It was a notable month for the state’s tax coffers as about $10.5 million in taxes was collected from sports betting revenue. It puts Pennsylvania’s total tax dollars collected since the start of sports betting in the state at over $111.7 million.

FanDuel again held the lead atop all of the state’s 12 online operators for handle. Their $220.7 million handle accounted for about 38% of all online wagers. FanDuel took back the top spot for revenue in January too, posting $14.3 million.

PA sports betting handle on the rise

January 2021’s handle marked a 76.6% increase from last year. Here is a look at fiscal year breakdown of the handle, revenue and taxes for sports betting in Pennsylvania.

Fiscal year 2018/2019

• Handle: $244.6 million
• Revenue: $3.1 million
• State tax 34%: $699,319
• Local share: $41,136

Fiscal year 2019/2020

• Handle: $2.5 billion
• Revenue: $163.2 million
• State tax: $46 million
• Local share: $2.7 million

Fiscal year 2020/2021 (June to present)

• Handle: $3.1 billion
• Revenue: $175 million
• State tax: $59.4 million
• Local share: $3.5 million

Where do PA sports betting taxes go?

Pennsylvania levies the highest tax on sports betting revenue at 36%.

The money collected from taxes from sports betting goes into the general fund; 34% is a state tax and 2% is a local share assessment.

Top players in PA online sports betting January 2021

The NFL playoffs headlined a month with other offerings such as bowl games, the college football National Championship game, NBA and college basketball. FanDuel, in partnership with Valley Forge Casino, broke their December record ($207.6 million) for handle in January 2021 by taking $220.7 million in bets. It represents about a 25% increase in handle since November 2020.

DraftKings continues to hold tight to the No. 2 spot with $143.5 million in handle, up from $131 million last month. DraftKings, through its partnership with The Meadows, saw its revenue rise from $5.4 million last month to $7.7 million in January.

January was also BetMGM‘s first full month. The online sportsbook, through its partnership with Hollywood Casino Morgantown, had a handle of $39 million and $414,300 in revenue.

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It was also a notable month for freebies as online operators doled out $15.3 million in promotional credits.

Not included in the January figures was Pennsylvania’s $53.6 million Super Bowl LV handle. Bets on the big game increased 74% from last year.

New Jersey released its sports betting figures today and continues to flirt with the $1 billion mark for monthly handle. In January 2021, New Jersey’s handle was $958.7 million. Nevada has yet to release its numbers for the month. But if the trends from previous months hold, PA will rank third for total handle behind New Jersey and Nevada.

What about Barstool?

In December, Barstool online sportsbook experienced a surge in handle ($71.8 million) and revenue ($13.9 million). But the number that caused a double take was the 20% hold percentage. The hold for the other 11 sportsbooks last month was about 6%.

Barstool’s unheard of hold percentage caused an immediate reaction and many wondered what the next month would bring.

In January, Barstool’s handle was $65 million and its revenue was a little over $1 million with about a 4% win for the sportsbook. Across all of PA’s online operators, it was an average 7.8% hold.

When Penn National reported its Fourth Quarter results in mid-January, President and CEO Jay Snowden commented:

“Since launching in Pennsylvania last September, the Barstool Sportsbook app has registered over 72,000 customers in the state and has generated total handle of nearly $300 million, despite very limited external marketing spend.

“Trends in January thus far are encouraging. Visitation and length of play have improved, several of the properties that were forced to close in November and December have reopened, and our retail sportsbooks continue to positively impact both gaming and non-gaming revenues. We are continuing to see encouraging growth in the younger demographic tiers of our database, and we believe the roll-out of vaccinations will encourage more guests in all age segments of our database to return to our land-based facilities soon. Given the service enhancements and operational changes we have implemented, we stand to achieve meaningful EBITDAR growth as our volumes continue to approach previous levels.”

PA sports betting handle & revenue by operator in January 2021

PA online sportsbooks in January:

• FanDuel (Valley Forge Casino): $220.7 million in handle (up from $207.6 million), $14.3 million in revenue
• DraftKings (The Meadows): $143.5 million in handle (up from $130.9 million), $7.7 million in revenue
• Barstool (Hollywood Casino): $65 million in handle (down from $71.8 million), $1 million in revenue
• BetMGM (Hollywood Casino Morgantown): $39.3 million in handle (up from $12 million), $414,300 in revenue
• Rivers Casino Pittsburgh: $26.8 million in handle (up from $26.7 million), $1.2 million in revenue
• Fox Bet (Mount Airy): $26.6 million in handle (down from $28.6 million), $1.7 million in revenue
• Parx online sportsbook: $22.7 million in handle (down from $23.7 million), $1.8 million in revenue
• Rivers Casino Philadelphia: $20.7 million in handle (down from $21.8 million), $1.4 million in revenue
• Unibet (Mohegan Sun Pocono): $10 million in handle (up from $9 million), $377,770 in revenue
• Bet America (Presque Isle Downs): $1.6 million in handle (up from $1.5 million), negative $81,367 in revenue
• BetFred (Wind Creek): $1.4 million in handle (up from $99,309), negative $143,898 revenue
• Caesars Sportsbook (Harrah’s): $1.2 million in handle (down from $1.4 million), $36,506 in revenue

January fantasy figures

In January, fantasy operators reported about $3 million in revenue, about a 41% increase from Jan. 2020.

Of the six DFS operators in the state, DraftKings and FanDuel account for nearly all of the revenue.

Lead image credit: AP Photo/Ashley Landis